A few days ago the Swedish Minister of Trade made a visit to the Halda factory. During the visit discussions about the growth of Swedish premium brands on a global level – where the Halda watches is a leading example – took place and how the growth can be accelerated even further. Within this context the project ‘Luxury Made in Sweden’ is an initiative from Halda Watch Co with the purpose of highlighting Swedish brands in the premium market.
During 2013 and beyond, exclusive events – on different global markets – is planned to be held to demonstrate the unique innovative spirits of Swedish brands such as car manufacturer Koenigsegg and Halda, and the underlying cultural values that unites them. We are proud to be part of the very best that Sweden has to offer on the global premium markets.